Biblioteca de la Universidad de San Isidro

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BIBLIOTECA

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The marketing book / edited by Michael J. Baker.

Contributor(s): Baker, Michael J, 1935- | Chartered Institute of Marketing.
Material type: TextTextSeries: Marketing series (London, England): Publisher: Oxford ; Boston : Butterworth-Heinemann, 1994Edition: 3rd ed.Description: xlii, 740 p. : ill. ; 25 cm.ISBN: 0750620226.Subject(s): MarketingDDC classification: 658.8 Online resources: Publisher description
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Item type Current location Home library Call number Status Date due Barcode
Libro impreso Libro impreso Biblioteca de la Universidad de San Isidro "Dra. María Irma Marabotto"
Biblioteca de la Universidad de San Isidro "Dra. María Irma Marabotto"
658.8 BAK 01809R (Browse shelf) Available 01809R

"Published on behalf of the Chartered Institute of Marketing."

Includes bibliographical references and index.