The advertiser's manual / Stephen Baker.
By: Baker, Stephen
.
Material type: 
TextPublisher: New York : Wiley, c1988Description: xi, 307 p. : ill. ; 26 cm.ISBN: 0471635189.Subject(s): PUBLICIDADDDC classification: 659.1 BAK
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Libro impreso
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Biblioteca de la Universidad de San Isidro | Biblioteca de la Universidad de San Isidro | 659.1 BAK 000056 (Browse shelf) | Available | 000056 |
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| 658.401 KAP 000403 Cómo utilizar el cuadro de mando integral : | 658.8 KOT 001395 Dirección de marketing / | 658.8 RYA 000139 Principios de comercialización | 659.1 BAK 000056 The advertiser's manual / | 659.1 CAP 000057 How to make your advertising make money / | 659.1 GON 000294 Publicidad : | 659.1 KAA 000074 Advertising & marketing checklists : |
Includes index.