Biblioteca de la Universidad de San Isidro

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BIBLIOTECA

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The marketing book / edited by Michael J. Baker.

Contributor(s): Baker, Michael J, 1935- | Chartered Institute of Marketing.
Material type: TextTextSeries: Marketing series (London, England): Publisher: Oxford ; Boston : Butterworth-Heinemann, 1994Edition: 3rd ed.Description: xlii, 740 p. : ill. ; 25 cm.ISBN: 0750620226.Subject(s): MarketingDDC classification: 658.8 Online resources: Publisher description
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Item type Current location Home library Call number Status Date due Barcode
Libro impreso Libro impreso Biblioteca de la Universidad de San Isidro "Dra. María Irma Marabotto"
Biblioteca de la Universidad de San Isidro "Dra. María Irma Marabotto"
658.8 BAK 01809R (Browse shelf) Available 01809R
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658.8 ADL 002938 La moderna investigación de mercados 658.8 ADM 01512R Administración de servicios 658.8 ALT 01254R Introducción a la investigación de mercados: 658.8 BAK 01809R The marketing book / 658.8 BIL 00108R Las comunicaciones de marketing : 658.8 BLA 003835 Comportamiento del Consumidor 658.8 CAT 002927 Marketing en Internet /

"Published on behalf of the Chartered Institute of Marketing."

Includes bibliographical references and index.