Biblioteca de la Universidad de San Isidro

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BIBLIOTECA

Bibliografìa obligatoria - Marketing

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[Casos de Harvard]

Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for reference: [Call number: Biblioratos en Hemeroteca] (1).
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[Casoteca Administraciòn y Marketing]

Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for reference: [Call number: Biblioratos en Hemeroteca] (1).
Administración de Ventas Conceptos y Casos Douglas J, Dalrymples y William L. Cron

by Dalrymple, Douglas J | Cron, William L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México Limusa Wiley 1999Availability: Items available for loan: [Call number: 658.8 DAL 003838] (1).
Casos prácticos de marketing [Texto impreso] Jean-Jacques Lambin ; traducción y adaptación técnica Nore Lado, Jaime Rivera ; revisión de la traducción, Alejandro Mollá

by Lambin, Jean-Jacques.

Material type: Text Text; Format: print Publisher: Madrid McGraw-Hill, Interamericana de España [1995]Availability: Items available for loan: [Call number: 658.8 LAM 003789] (1).
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Del e-Commerce al e-Business : el siguiente paso / Ravi Kalakota y Marcia Robinson

by Kalakota, Ravi | Robinson, Marcia.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mèxico : Addison Wesley, 2001Availability: Items available for loan: [Call number: 650 KAL 003795] (1).
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Dirección de Ventas : gerencia, supervisión y relaciones humanas / Hernan Berry Rhys

by Berry Rhysm Hernan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : Universidad de Ciencias Comerciales, 1965Availability: Items available for loan: [Call number: 650 BER 003796] (1).
Fundamentos de Mercadotecnia Philip Kotler y Gary Armstrong

by Kotler, Philip.

Edition: 4a. Ed. Publisher: México Prentice Hall, Inc. 1998Availability: Items available for loan: [Call number: 658.8 KOT 003827] (1).
Investigación de Mercados Thomas C. Kinnear - James R. Taylor

by Kinnear, Thomas C | Taylor, James R.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bogotá, Colombia Mc. Graw Hill 1981Availability: Items available for loan: [Call number: 650 KIN 003793] (1).
La Venta

by Thompson, Josep W.

Edition: 2a. Ed. Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona, España Hispano Europea 1973Availability: Items available for loan: [Call number: 658.8 THO 003822] (1).
Marketing Edición adaptada a Latinoamérica Philip Kotler y Gary Armstrong

by Kotler, Philip | Armstrong, Gary.

Edition: 8va. Ed. Edición adaptada a Latioamérica Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México Pearson Prentice Hall 2001Availability: Items available for loan: [Call number: 658.8 KOT 003811] (1).
Marketing Internacional Warren J. Kegaan y Mark C. Green

by Kegaan, Warren J | Green, Mark C.

Edition: 5a. Ed. Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México Pearson 2009Availability: Items available for loan: [Call number: 658.8 KEE 003821] (1).
Marketing places : attracting investment, industry, and tourism to cities, states, and nations / Philip Kotler, Donald H. Haider, Irving Rein

by Kotler, Philip | Haider, Donald H | Rein, Irving J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1993Availability: Items available for loan: [Call number: 658.8 KOT 003797] (1).
Principios de marketing [Texto impreso] Philip Kotler, Gary Armstrong ; traducción, Yago Moreno López ; revisión técnica Jesús García de Madariaga, Javier de Jesús Flores Zamora, Carlos Alberto Galli

by Kotler, Philip, 1931- | Armstrong, Gary.

Edition: 12ª ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: [Madrid] Pearson Prentice Hall 2011Availability: Items available for loan: [Call number: 658.8 KOT 003791] (1).